Lash extensions are not just for females, males wanting lash extensions is becoming more common but attracting male customers as a lash tech can be a challenge. Many men may not consider getting lash extensions as part of their grooming routine, or may not be aware of the benefits of having longer, fuller lashes. However, with the right approach, you can successfully attract male clients to your lash business. Here are some tips on how to do so.
How to Attract Male Customers - Marketing
One of the first steps to attracting male customers is to ensure that your marketing materials are gender-inclusive. Avoid using language or images that are geared solely towards women. Instead, highlight the benefits of lash extensions for anyone who wants to enhance their appearance, regardless of gender.
Consider creating social media posts, flyers, and other materials that feature men getting lash extensions. This can help normalize the idea of men getting lash extensions and may encourage more male clients to consider your services.
Offer natural-looking lash extensions
Many men may be hesitant to get lash extensions because they are concerned about looking too feminine. To address this concern, make sure that you offer natural-looking lash extensions that enhance the client's natural lashes without looking overdone. This can help make male clients feel more comfortable with the idea of getting lash extensions.
Additionally, consider offering different lash extension styles that cater to a range of preferences. Some men may prefer a more dramatic look, while others may prefer a more subtle enhancement.
Emphasize the benefits of lash extensions for men
When marketing your services to male clients, emphasize the benefits of getting lash extensions. For example, you can explain how lash extensions can make their eyes appear more awake and alert, which can be especially beneficial for men who work long hours or have a demanding schedule.
Additionally, lash extensions can help improve the appearance of sparse or thinning lashes, which can be a common concern for men as they age. By highlighting these benefits, you can make your services more appealing to male clients.
Create a comfortable, welcoming environment
When a male client visits your lash business, they may feel out of place if the environment is geared solely towards women. To create a more welcoming space for male clients, consider adding gender-neutral decor and design elements.
Additionally, make sure that your lash business is clean and organized, with a comfortable waiting area and private lash extension rooms. By creating a comfortable, welcoming environment, you can help male clients feel more at ease and encourage them to return for future appointments.
Educate male clients on aftercare
Aftercare is an important aspect of lash extensions, and male clients may be less familiar with the process than their female counterparts. Take the time to educate male clients on proper aftercare techniques, including how to clean their lashes and avoid rubbing their eyes.
By providing clear, concise instructions on aftercare, you can help male clients maintain their lash extensions for longer periods of time, which can increase their satisfaction with your services.
Provide excellent customer service
Finally, one of the most important aspects of attracting male customers is to provide excellent customer service. Make sure that you are friendly, professional, and attentive to your client's needs.
Take the time to listen to your male clients' concerns and preferences, and work with them to create a lash extension look that they will love. By providing top-notch customer service, you can build a loyal client base and encourage male clients to recommend your services to their friends and family.
Attracting male clients as a lash tech requires a thoughtful, inclusive approach. By marketing your services to men, offering natural-looking lash extensions, emphasizing the benefits of lash extensions, creating a welcoming environment, educating male clients on aftercare, and providing excellent customer service, you can successfully attract and retain male clients in your lash business.