Lash extensions have become a very popular beauty trend in recent years, leading to an increase in demand for trained and skilled lash technicians. If you're a lash technician who has mastered the craft of applying lashes, starting a course to teach others the skills you have acquired can be a great way to earn extra income and expand your business.
However, starting a course can be challenging if you don't know where to begin. Let's look at the steps you can take to start offering courses to wannabe lash techs.
Determine Your Expertise
Before starting a course, it's essential to identify what specific skills and techniques you can offer to your students. Determine the level of expertise you have in lash extension application and decide what type of course you'd like to offer. Will you teach beginners, advanced, or both? Will your course be focused on a specific type of lash extension, or will it cover multiple types?
Knowing your expertise is essential as it'll help you design a course that is relevant to your student's needs and will increase their chances of becoming successful lash technicians.
Research Your Market
Once you've determined what type of course you'd like to offer, research your market to identify the demand for lash extension courses in your area. Are there already many courses available, or is there a gap in the market that you can fill?
Understanding the needs of your potential students will help you create a course that is tailored to their requirements, making your course stand out in the market.
Develop a Curriculum
Creating a curriculum is one of the most crucial steps in starting a course. Your curriculum should be comprehensive, covering all aspects of lash extension application, from basic theory to practical techniques.
Some essential topics to include in your curriculum are:
Lash extension types
Health and safety practices
Application techniques
Client consultation
Aftercare and maintenance
Your curriculum should also include hands-on training to give your students the opportunity to practice and perfect their lash extension application skills.
Set a Price
Pricing is another critical factor to consider when starting a course. Research the prices of similar courses in your area to get an idea of the market rate. Keep in mind that you're offering a valuable service that requires your time and expertise, so don't undervalue yourself.
Ensure that the price you set covers your expenses, such as materials, marketing, and administrative costs, while also providing a reasonable profit.
Choose a Location
The next step is to choose a location for your course. You can offer your course in-person or online, depending on your preferences and the needs of your students. If you're offering an in-person course, you'll need to find a suitable space that can accommodate your students comfortably and has all the necessary equipment.
If you're offering an online course, you'll need to ensure that you have a reliable internet connection and the necessary equipment and software to deliver your course.
Market Your Course
Marketing your course is essential to attract students and fill up your classes. Start by creating a website or landing page that showcases your course and its benefits. Use social media platforms, such as Instagram and Facebook, to reach potential students.
Consider partnering with local beauty salons and spas to promote your course to their clients who may be interested in becoming lash technicians. You can also create flyers and brochures and distribute them in your community.
Get Accredited (continued)
Some organizations that offer accreditation for lash extension courses are the National Association of Lash Artists (NALA) and the Association for Beauty Therapists (ABT). Accreditation requirements may vary, so be sure to check with the relevant organization to ensure that your course meets their standards.